Social responsibility & what we are here for…

We feel a strong social reponsibility – cancer is an awful disease that can strip you of who you are, your sense of self, your security and your physical and mental wellbeing. Our primary aim is to help people affected by cancer to feel good, to feel like themselves, to feel empowered and to have access to what they need to help them achieve this.

We reinvest our profits into helping to realise this goal and in supporting our chosen charities – chosen for the fact that they also support people affected by cancer to feel good during a difficult time.

Our chosen charities are:

Something to look forward to

Ellie’s Friends

Our Values

Our values are very simple. We believe in quality of products, responsibility to the earth, to each other and to our animal pals, transparency of information and a friendly, professional approach at all times.

Dealing with illness and the side effects of treatment is hard enough, we want to make every interaction with us to be easy and positive and so we put customer service and honesty at the top of our values list.

Wherever possible, we source products locally and support other UK based suppliers – particularly other small businesses. After all, we are one ourselves. We like working with independent brands the most, and especially love supporting businesses founded by others who have been affected by a cancer diagnosis.

We strongly believe in the importance of reducing the toxic load on our bodies and within our environment. The skincare and make up products we stock are natural, free from all nasties and harmful toxins – such as parabens and sulphates, and are never, ever tested on animals! Greenwashing makes us mad, and we only stock brands that we would be happy using ourselves.

We select products based on quality, personal experience, trusted endorsements or because they are on our own wish list.

We are trying to reduce, reuse and recycle as much as possible, because there is no planet B, and we very much hope that when you receive your order from us, you will do the same.